Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond - Brossura

Brossura

ISBN 10: 1628924705 ISBN 13: 9781628924701

Casa editrice: Fairchild Books, 2015

Riassunto

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Su questo libro

L'autore:

Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.

Su questa edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2015
• ISBN 10: 1628924705
• ISBN 13: 9781628924701
• Rilegatura: Copertina flessibile
• Numero di pagine: 244
• Redattore: Nixon Natalie W.