The Big Shift: Redefining Marketing in a Multicultural America - Brossura

Beniflah, Dr. Jake

Brossura

ISBN 10: 1647042232 ISBN 13: 9781647042233

Casa editrice: Center for Multicultural Science, 2020

Riassunto

Future growth will require that all corporations undergo… The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.

Dettagli dell?edizione

• Editore: Center for Multicultural Science
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1647042232
• ISBN 13: 9781647042233
• Rilegatura: Copertina flessibile
• Numero di pagine: 180
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile