Click: How to Make What People Want - Brossura

Knapp, Jake

Brossura

ISBN 10: 166809133X ISBN 13: 9781668091333

Casa editrice: Avid Reader Press / Simon & Schuster, 2025

Riassunto

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.

Every big project—whether it’s technology, sneakers, or a neighborhood café—requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click is the practical guidebook based on their experience—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers.

Inside are twelve important lessons, a step-by-step playbook, and memorable stories from Nike, Microsoft, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

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Informazioni sull?autore

Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Dettagli dell'edizione

• Editore: Avid Reader Press / Simon & Schuster
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 166809133X
• ISBN 13: 9781668091333
• Rilegatura: Copertina flessibile
• Numero di pagine: 320
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile