Inside Spin: The dark underbelly of the PR industry - Brossura

Burton, Bob

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9781741752175: Inside Spin: The dark underbelly of the PR industry

Brossura

ISBN 10: 1741752175 ISBN 13: 9781741752175

Casa editrice: Allen & Unwin, 2007

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Lifting the lid on a billion-dollar industry, this is a critical expos� of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.

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L'autore:

Bob Burton is a freelance journalist and the managing editor of SourceWatch, an online database on the global PR and lobbying industry. He is the coauthor ofSecrets and Lies: The Anatomy of an Anti-Environmental PR Campaign.

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