Visual Merchandising: Window and In-Store Displays for Retail - Brossura

Morgan, Tony

Brossura

ISBN 10: 1780676875 ISBN 13: 9781780676876

Casa editrice: Laurence King Pub, 2016

Riassunto

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas

Su questo libro

Informazioni sull?autore

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Dalla quarta di copertina

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

Dettagli dell'edizione

• Editore: Laurence King Pub
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1780676875
• ISBN 13: 9781780676876
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile