The Unpublished David Ogilvy - Brossura

Ogilvy, David

Brossura

ISBN 10: 1781250871 ISBN 13: 9781781250877

Casa editrice: Profile Books Ltd, 2012

Riassunto

"Ogilvy is the creative force of modern advertising."—The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

Su questo libro

Recensione:

Praise for Confessions of an Advertising Man:

'Still fresh - full of pithy points about not only advertising but also business

(Evening Standard)

Ogilvy is the creative force of modern advertising (New York Times)

Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? (Yorkshire Post)

The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. (Marc Sidwell City AM 2012-12-14)

The king of advertising dispenses sound sense (Robert McCrum Observer 2013-01-06)

Descrizione del libro:

The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy

Su questa edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 2012
• ISBN 10: 1781250871
• ISBN 13: 9781781250877
• Rilegatura: Copertina flessibile
• Numero di pagine: 192