What They Don't Teach You at Harvard Business School - Brossura

McCormack Mark

Brossura

ISBN 10: 1781253390 ISBN 13: 9781781253397

Casa editrice: PROFILE BOOKS, 2014

Riassunto

Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

Su questo libro

Recensione:

Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)

Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)

The undisputed king of sports marketing (BBC Sport)

The most powerful man in sport (Sports Illustrated)

He was a genius when it comes to sports marketing (Tiger Woods)

His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)

Descrizione del libro:

The bestselling business classic by the sports management legend

Su questa edizione

• Editore: PROFILE BOOKS
• Data di pubblicazione: 2014
• ISBN 10: 1781253390
• ISBN 13: 9781781253397
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 238