Articoli correlati a The Art Of Innovation: Lessons in Creativity from IDEO,...
Sinossi
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
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Recensione
On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's ... Almost like visiting an IDEO workshop in person (Wired)
In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case ... Practical, clearly written, and highly detailed (USA Today)
Tom Kelley has unlocked the magic box of innovation for corporate America ... If you're trying to create product lust, The Art of Innovation shows you how to do it (Bruce Nussbaum BusinessWeek)
Descrizione del libro
An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
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- EditoreProfile Books Ltd
- Data di pubblicazione2016
- ISBN 10 1781256144
- ISBN 13 9781781256145
- RilegaturaCopertina flessibile
- Numero di pagine320
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Condizioni: molto buonoUsed book that is in excellent... Scopri di più su questo articolo
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The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm
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Profile Books Limited, 2016
ISBN 10: 1781256144
ISBN 13: 9781781256145
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Softcover. Condizione: Good. Main. There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. Codice articolo SONG1781256144
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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The Art Of Innovation : Lessons in Creativity from Ideo america's leading design firm - Tom Kelley
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Condizione: Used: Acceptable. Occasion - Etat Correct - The Art Of Innovation : Lessons in Creativity from Ideo america's leading design firm (2016) - Grand Format. Codice articolo 3747647
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