From the very first page I was consumed with an overwhelming imperative: everyone needs to read this book as an act of digital self-defense. With tremendous lucidity and moral courage, Zuboff demonstrates not only how our minds are being mined for data but also how they are being rapidly and radically changed in the process. The hour is late and much has been lost already - but as we learn in these indispensable pages, there is still hope for emancipation (Naomi Klein)
A chilling exposé of the business model that underpins the digital world ... a striking and illuminating book. A fellow reader remarked to me that it reminded him of Thomas Piketty's magnum opus, Capital in the Twenty-First Century, in that it opens one's eyes to things we ought to have noticed, but hadn't (John Naughton Observer)
A bold, important book ... Combining in-depth technical understanding and a broad, humanistic scope, Zuboff has written what may prove to be the first definitive account of the economic - and thus social and political - condition of our age. (James Bridle Guardian)
Groundbreaking, magisterial ... unmissable (John Thornhill FT)
Das Kapital of the digital age (The Times)
Comprehensive and impassioned ... an important book (Bryan Appleyard Sunday Times)
It's quite possible that the single most important book about politics, economics, culture and society in this century is Shoshana Zuboff's The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. She explains with far more power than anyone has done before the emergence of a whole new form of capitalism based on the expropriation of the personal data we freely give to vast corporations. It's the Das Kapital for our times. (Fintan O'Toole Irish Times)
Groundbreaking ... Aiming to apply Marx's account of surplus value in a time when capital is accumulated through knowledge-based technology, she has given us an illuminating critical perspective on the regime of surveillance under which we all now live (New Statesman)
An exceptional and necessary book about the information civilisation we have become (David Patrikarakos Literary Review)
[It] will surely become a pivotal work in defining, understanding and exposing this surreptitious exploitation of our data and, increasingly, our free will ... essential (Irish Times)
THE TOP 10 SUNDAY TIMES BESTSELLER
Surveillance Capitalism: A new phase in economic history in which private companies and governments track your every move with the goal of predicting and controlling your behaviour. Under surveillance capitalism you are not the customer or even the product: you are the raw material.