Craft a Creative Business: Making & Marketing a Successful Creative Business - Brossura

Pullen, Fiona

Brossura

ISBN 10: 1782210520 ISBN 13: 9781782210528

Casa editrice: Search Pr Ltd, 2014

Riassunto

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

Su questo libro

Recensione

Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. Anyone wanting to turn their hobby, craft or art skills into a successful business should read this clear, accessible and thorough guide. A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding., and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. --Workbox

Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. Anyone wanting to turn their hobby, craft or art skills into a successful business should read this clear, accessible and thorough guide. This is a must-read for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. --Craft Focus

If you are thinking of starting your own craft business then this book is for you. It is packed full of not only useful but totally essential information, encompassing everything from taxes and accounts to branding and marketing. Fiona's book not only explains to you why it is important to understand dry subjects like copyright and business law, but also presents it in such a way that it's actually pretty straight forward to understand. Often my brain hits the 'la-la-la-not-listening' button whenever I am confronted with this sort of subject matter but not with this book. The layout means it is really easy to dip in and out of with important information easily found. I have tried to read plenty of other guides to running your own small business with limited success. But Fiona has taken her own advice in writing this book - she knows who her target market is: creative people wanting to turn their love of craft into a successful business. --Fabric HQ

L'autore

Fiona Pullen is the founder of The Sewing Directory (http://www.thesewingdirectory.co.uk/), the popular and successful site for finding local and online sewing suppliers, sewing courses and sewing groups. This site includes projects, interviews, how to guides, reviews and fortnightly competitions, aiming to offer something for everyone. She now has a community of over 30,000 people all interacting on Facebook, Twitter and Pinterest along with The Sewing Directorys own blog. Fiona studied law at Cardiff university and has a passionate interest in social media, and helping others achieve their aims and goals. Fiona lives in Devon.

Su questa edizione

• Editore: Search Pr Ltd
• Data di pubblicazione: 2014
• ISBN 10: 1782210520
• ISBN 13: 9781782210528
• Rilegatura: Copertina flessibile
• Numero di pagine: 240