Console Wars: Sega Vs Nintendo - and the Battle that Defined a Generation - Brossura

Harris, Blake J.

Brossura

ISBN 10: 178239527X ISBN 13: 9781782395270

Casa editrice: Atlantic Books, 2014

Riassunto

In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Su questo libro

L'autore:

Blake J. Harris is a writer/director and co-founder of Flying Penguin Pictures, which has produced such films as The Flying Scissors and Such Great Heights. Currently, Harris is co-directing Console Wars, the documentary based on his book, which is being produced by Scott Rudin, Seth Rogen and Evan Goldberg. He is also serving as an executive producer on the feature film adaptation.

Su questa edizione

• Editore: Atlantic Books
• Data di pubblicazione: 2014
• ISBN 10: 178239527X
• ISBN 13: 9781782395270
• Rilegatura: Copertina flessibile
• Numero di pagine: 576