Global Fashion Brands: Style, Luxury and History - Brossura

Brossura

ISBN 10: 1783203579 ISBN 13: 9781783203574

Casa editrice: Intellect L & D E F A E, 2014

Riassunto

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods.

In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture.

Su questo libro

L'autore:

Joseph H. Hancock II is associate professor at Drexel University in the Department of Fashion, Product Design, and Merchandising.Gjoko Muratovski is head of the communication design department at the Auckland University of Technology in New Zealand and chairman of the Ideas International Design Week in Australia.Veronica Manlow is assistant professor of business at Brooklyn College. Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.

Su questa edizione

• Editore: Intellect L & D E F A E
• Data di pubblicazione: 2014
• ISBN 10: 1783203579
• ISBN 13: 9781783203574
• Rilegatura: Copertina flessibile
• Numero di pagine: 295
• Redattore: Hancock Joseph H. II, Muratovski Gjoko, Manlow Veronica, Pierson-smith Anne