Design for Business (2): Volume 2 - Brossura

Brossura

ISBN 10: 1783203765 ISBN 13: 9781783203765

Casa editrice: Intellect L & D E F A E, 2014

Riassunto

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

Su questo libro

L'autore:

Gjoko Muratovski is head of the Communication Design and Graphics Departments and the Senior Manager of the School of Art and Design at the Auckland University of Technology, where he is also director of the Design for Social Innovation towards Sustainability (DESIS) Lab. He is chairman of the Design for Business: International Research Conference, and editor-in-chief of theJournal of Design, Business & Society. Muratovski has worked for or collaborated with a wide range of organizations, including Deloitte, Toyota, NASA Johnson Space Center, Yahoo, Greenpeace, and the World Health Organization.

Su questa edizione

• Editore: Intellect L & D E F A E
• Data di pubblicazione: 2014
• ISBN 10: 1783203765
• ISBN 13: 9781783203765
• Rilegatura: Copertina flessibile
• Numero di pagine: 211
• Redattore: Muratovski Gjoko