Presents an overview of the obesity epidemic; examines statistics and projections about the condition's impact on health, society, politics, and the world economy; and discusses the benefits of effective interventions in the long term.
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'Chris Bilton's and Stephen Cummings' Handbook of Management and Creativity collects some of the very best research on creativity and why and how it matters to companies and their management. It is an important addition to our understanding of the management of creativity and talented and creative people.' --- Richard Florida, University of Toronto, Canada, New York University, US and author
'An invaluable resource for students and researchers interested in unravelling contemporary processes of management and creativity, this lively collection of original research contributions analyses and skilfully illuminates the dynamic relationship between creativity, innovation and management.' --- Professor Gillian Doyle, University of Glasgow, UK
'In many organisations creativity is so often seen as the preserve of a small number of people with artistic temperaments but in my experience all sorts of people have creative abilities which can be used to the benefit of a creative organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' --- Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000 2004
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