Copywriting Made Simple: How to write powerful and persuasive copy that sells - Brossura

Albrighton, Tom

Brossura

ISBN 10: 178901364X ISBN 13: 9781789013641

Casa editrice: Troubador Publishing Ltd, 2018

Riassunto

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You’ll learn how to... 
• Write clearly, simply and engagingly  • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

Dettagli dell'edizione

• Editore: Troubador Publishing Ltd
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 178901364X
• ISBN 13: 9781789013641
• Rilegatura: Copertina flessibile
• Numero di pagine: 306
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile