Handbook of Big Data Research Methods - Rilegato

Rilegato

ISBN 10: 1800888546 ISBN 13: 9781800888548

Casa editrice: Edward Elgar Pub, 2023

Riassunto

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.

With contributions from leading academics and practitioners, the Handbook analyses how big data analytics can be used in different sectors, including detecting credit fraud in the financial sector, identifying potential diseases in health care, and increasing customer loyalty in the telecommunication sector. Chapters explore the use of artificial intelligence in accounting, the construction of successful data science ecosystems using the public cloud, and transformational models of personal data protection in the digital era. The Handbook also discusses the difficulties of adopting a data science platform and how the public cloud can aid companies in overcoming these challenges.

Exploring how industries rely on predictive analytics to improve their decision-making, this Handbook will be essential reading for students and scholars in business analytics, economics, information systems, innovation and technology, and research methods. It will also benefit data analysts, economists, human resource managers, marketers, neuroscientists, and social science researchers.

Su questo libro

Informazioni sull?autore

Edited by Shahriar Akter, Faculty of Business and Law, University of Wollongong, Australia and Samuel Fosso Wamba, Department of Information, Operations and Management Sciences, TBS Business School, France

Dettagli dell?edizione

• Editore: Edward Elgar Pub
• Data di pubblicazione: 2023
• ISBN 10: 1800888546
• ISBN 13: 9781800888548
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 322
• Redattore: Akter Shahriar, Wamba Samuel Fosso
• Contatto del produttore: non disponibile