Green Marketing Perspectives: Effective Messaging for Sustainable Practices - Rilegato

 
9781836087731: Green Marketing Perspectives: Effective Messaging for Sustainable Practices
Rilegato
ISBN 10: 183608773X ISBN 13: 9781836087731
Casa editrice: Emerald Group Pub Ltd, 2025

Sinossi

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.

Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of ‘greenwashing’ in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Sonu Dua, Associate Professor, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India

Sakshi Dua, Associate Professor, Lovely Professional University, Punjab, India

Pawanpreet Kaur, Associate Professor & Head, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Emerald Group Pub Ltd
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
183608773X
ISBN 13 
9781836087731
Rilegatura
Copertina rigida
Numero di pagine
336
Redattore
Dua Sonu, Dua Sakshi, Kaur Pawanpreet
Contatto del produttore
non disponibile
Persona responsabile
non disponibile