The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands: Insights from the World's Greatest Brands - Brossura

Dearlove, Des; Crainer, Stuart

Brossura

ISBN 10: 1841120162 ISBN 13: 9781841120164

Casa editrice: Capstone Ltd, 1999

Riassunto

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guiness and Hoover.

In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry's or even The Grateful Dead.

Su questo libro

L'autore:

Des Dearlove writes for The Times and other leading international business magazines. He is the author of Key Management Decisions and co-author with Stuart Crainer of Gravy Training. Stuart Crainer is the author of a series of classic business books including The Ultimate Business Library, The Ultimate Business Guru Book and The Ultimate Book of Business Quotations. He is co-author with Des Dearlove of Gravy Training.

Dalla seconda/terza di copertina:

The Ultimate Book of Business Brands The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats such as Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guinness and Hoover. In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry?s or even The Grateful Dead. More Ultimate Books from Capstone The Ultimate Business Library The Ultimate Book of Business Gurus The Ultimate Book of Business Quotations The Ultimate Book of Business Breakthroughs The Ultimate Investor The Ultimate Book of Investment Quotations The Ultimate Entrepreneur?s Book

Su questa edizione

• Editore: Capstone Ltd
• Data di pubblicazione: 1999
• ISBN 10: 1841120162
• ISBN 13: 9781841120164
• Rilegatura: Copertina flessibile
• Numero di pagine: 256