PopCo - Brossura

Thomas, Scarlett

Brossura

ISBN 10: 1841157643 ISBN 13: 9781841157641

Casa editrice: Harper Perennial, 2005

Riassunto

A gripping, topical novel about branding, code breaking, insidious marketing and strangely powerful toys from the acclaimed young writer Scarlett Thomas.

Everyone loves working at PopCo. It's a very young, very cool company with no dress code, no rules and no set working hours. If you work at PopCo you're just as likely to pull all-nighters making prototypes as you are to suddenly decamp en masse to Prague for a week of trend-spotting or fact finding. It's that sort of place.

Alice is the exception. She likes working for PopCo, but she doesn't love it. She's good at her job though. She's inherited a love of puzzles from her grandfather who was a code-breaker at Bletchley Park during the war, and is quietly becoming the star of PopCo's 'Ideation' team.

Now Alice has been called down to a mysterious 'thought camp' in Devon with the rest of the team. They're brainstorming over the toy market for teenage girls. Boys have plenty of crazes from Pokemon cards to videogames, but no one has come up with a killer brand for teenage girls. PopCo want to be first and Alice thinks she's cracked it, but suddenly she's not that sure she wants to unleash her idea on the world. Could it have another application? And how sinister is marketing to children anyway?

PopCo is a compelling story of rivalry, secrecy, big business and branding, an eye-opening work of fiction by a smart, edgy young writer.

Su questo libro

Recensione:

Praise for PopCo:

‘Hugely ingenious ... Mind-stretching fun’ Boyd Tonkin, Independent

Praise for Going Out:

‘GOING OUT takes the most important human preoccupations and fashions a dazzling entertainment out of them. It is beautifully controlled, incredibly disciplined, and points the way to a new future for English fiction. Fans of Coupland and Murakami: here is your new favourite author.' Matt Thorne

‘Original, funny and full of insight. Scarlett Thomas's voice is pitch-perfect and she has created a brilliant and assured novel with themes that resonate long after the book has been put down.’ Chrissie Glazebrook, author of THE MADOLESCENTS

L'autore:

Scarlett Thomas is the author of BRIGHT YOUNG THINGS and GOING OUT. In 2001, she was named by the ‘Independent on Sunday’ as one of the 20 Best British Young Writers. In 2002 she was named Writer of the Year at the Elle Style Awards

Su questa edizione

• Editore: Harper Perennial
• Data di pubblicazione: 2005
• ISBN 10: 1841157643
• ISBN 13: 9781841157641
• Rilegatura: Copertina flessibile
• Numero di pagine: 448