Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running - Brossura

Hollister, Geoff

Brossura

ISBN 10: 184126234X ISBN 13: 9781841262345

Casa editrice: Meyer & Meyer Sport, 2008

Riassunto

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike.Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Su questo libro

Product Description:

Book by Hollister Geoff

Su questa edizione

• Editore: Meyer & Meyer Sport
• Data di pubblicazione: 2008
• ISBN 10: 184126234X
• ISBN 13: 9781841262345
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 327