Shares the stories of leading innovative businesses to reveal why some companies succeed while others fail in today's fiercely competitive online marketplace, citing such examples as Amazon, Google, and AOL.
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L'autore:
Kieran Levis is Principal of Cortona Consulting, which advises companies on business and marketing strategy in markets for new media and technology. Kieran has worked in this field since 1980: as a business executive, he devised and launched new ventures in online information and satellite television and took some to profitability; as a management consultant he has helped companies like HP, Intel, the Open University, and the BBC, and start-ups on both sides of the Atlantic, to evaluate opportunities and threats in new and volatile markets.
Product Description:
Unusual book
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreAtlantic Books
- Data di pubblicazione2009
- ISBN 10 1843549654
- ISBN 13 9781843549659
- RilegaturaCopertina flessibile
- Numero di pagine352
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