Articoli correlati a The Long Tail
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. The world of books has been transformed by Amazon; the record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Book by Anderson Chris McGehee Sharon La Motta Jake
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The Long Tail
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Poor. Leichte Abnutzungen; Schimmel. The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. Codice articolo 474c936d-1c51-4460-a4ab-6b09f48fc51e
Quantità: 1 disponibili
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Editore:
Random House Business Books, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-G-033-01582
Quantità: 2 disponibili
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Editore:
Century, The Random House Group, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Germania
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Hardcover. Condizione: Very Good. Schnittkante nachgedunkelt, Einband berieben---. nein. Codice articolo 82678
Quantità: 1 disponibili
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Editore:
Random House Business Books, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Codice articolo CHL10496982
Quantità: 1 disponibili
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Editore:
Random House Business Books, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Missing jacket. The dust jacket of the book is missing. Codice articolo CHL10538974
Quantità: 1 disponibili
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The Long Tail : Why the Future of Business Is Selling Less of More
Editore:
Penguin Random House, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. First Edition first Printing. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP29653253
Quantità: 1 disponibili
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The Long Tail : Why the Future of Business Is Selling Less of More
Editore:
Penguin Random House, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. First Edition first Printing. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 8706418-20
Quantità: 1 disponibili
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Editore:
Random House Business Books, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Goldstone Books, Llandybie, Regno Unito
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Hardcover. Condizione: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Codice articolo mon0007187206
Quantità: 2 disponibili
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Editore:
Random House Business Books 06/07/2006, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Da: Bahamut Media, Reading, Regno Unito
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Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781844138500
Quantità: 2 disponibili
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Editore:
Random House Business Books 06/07/2006, 2006
ISBN 10: 184413850X
ISBN 13: 9781844138500
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Rilegato
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781844138500
Quantità: 2 disponibili