Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth - Brossura

Spann, Lisa

Brossura

ISBN 10: 1845285212 ISBN 13: 9781845285210

Casa editrice: How To Books, 2014

Riassunto

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Su questo libro

Descrizione del libro:

All you need to know to create a really effective website that attracts customers and enhances your profits

L'autore:

Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.

Su questa edizione

• Editore: How To Books
• Data di pubblicazione: 2014
• ISBN 10: 1845285212
• ISBN 13: 9781845285210
• Rilegatura: Copertina flessibile
• Numero di pagine: 176