Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others - Brossura

Goddard, Jules; Eccles, Tony

Brossura

ISBN 10: 1846686016 ISBN 13: 9781846686016

Casa editrice: Profile Books Ltd, 2012

Riassunto

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. The book consists of some 75 short essays and is divided into four parts: winners and losers, strategy and tactics, organisation and management, biases and remedies. Some of the arguments of the book are grounded in recent economic and psychological research, but most of them are the fruit of working with executives who have attended the management development programmes run by the authors at London Business School over the past 30 years. For those who want to succeed and stand out from the herd - and who dare to be different - it is a book full of useful insights and invaluable uncommon sense.

Su questo libro

Descrizione del libro

The winning difference daring to be different can make - insights into how organisations can stand out from the herd

L'autore

Jules Goddard is a Fellow of the Centre for Management Development at London Business School, where he has taught competitive strategy and creative marketing for 30 years. He is also a Research Associate of the Management Lab at London Business School and was previously Gresham Professor of Commerce and Mercers Memorial Professor at City University. In his career he has worked for leading advertising firms in New York and London
Tony Eccles is Visiting Professor of Strategic Management at Cass Business School, City University, having previously been Professor of Strategic Management at London Business School, In his career he has consulted with many international organisations, been a television presenter and award winning copywriter. He is the author of Under New Management and Succeeding with Change.

Dettagli dell?edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 2012
• ISBN 10: 1846686016
• ISBN 13: 9781846686016
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 256