Promotional and Direct Marketing Law: A Practical Guide - Brossura

Circus, Philip

Brossura

ISBN 10: 1847667392 ISBN 13: 9781847667397

Casa editrice: Bloomsbury Professional, 2011

Riassunto

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Su questo libro

L'autore:

In addition to his Lawmark consultancy practice, Philip Circus is Legal Affairs Director of the Institute of Sales Promotion (ISP), Legal Advisor to the British Promotional Merchandise Association (BPMA) and Regulatory Affairs Consultant for the Internet Advertising Bureau (IAB).

Su questa edizione

• Editore: Bloomsbury Professional
• Data di pubblicazione: 2011
• ISBN 10: 1847667392
• ISBN 13: 9781847667397
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 314