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Spese di spedizione:
EUR 7,58
Da: Regno Unito a: U.S.A.
Descrizione libro Condizione: New. pp. 256. Codice articolo 6377660
Descrizione libro Condizione: New. Codice articolo 5748930-n
Descrizione libro Paperback. Condizione: new. Paperback. The New York Times best-seller on how we really make buying decisions, now in mass market paperback for the first timeMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781847940131
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781847940131
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781847940131
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. Codice articolo B9781847940131
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781847940131-GDR
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_1847940137
Descrizione libro Condizione: New. In. Codice articolo ria9781847940131_new
Descrizione libro Paperback. Condizione: Brand New. 256 pages. 7.80x5.08x0.63 inches. In Stock. Codice articolo __1847940137