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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Brossura
Sinossi
Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.
In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through a simple six-step programme that will help you not only create the right mindset to innovate, but test the ideas you come up with, and implement them successfully. His reassuring message throughout is that since brilliance can be borrowed, it lies within the reach of us all.
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Descrizione del libro
How to create business success by borrowing ideas from elsewhere
L'autore
David Kord Murray has been an aerospace engineer, an entrepreneur, a marketing executive, an inventor, a product designer, a head of innovation and a CEO. He has founded and developed his own corporations and has also worked for several Fortune 500 companies. As an inventor, he holds a number of US patents.This varied business background has put him in a unique position to write a book about the application of creative thinking in business.
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- EditoreRandom House Business
- Data di pubblicazione2009
- ISBN 10 1847940188
- ISBN 13 9781847940186
- RilegaturaCopertina flessibile
- Numero di pagine304
Compra usato
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EUR 10,55
Spese di spedizione:
EUR 5,93
Da: Regno Unito a: U.S.A.
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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses
Editore:
Random House Business, 2009
ISBN 10: 1847940188
ISBN 13: 9781847940186
Antico o usato
Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781847940186
Quantità: 1 disponibili
Foto dell'editore
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others: The Six Step Program to Building Innovative Businesses
Editore:
Random House Business 03/09/2009, 2009
ISBN 10: 1847940188
ISBN 13: 9781847940186
Antico o usato
Paperback
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9781847940186
Quantità: 1 disponibili