The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up - Brossura

Burlingham, Bo; Brodsky, Norm

Brossura

ISBN 10: 1847940331 ISBN 13: 9781847940339

Casa editrice: Random House Business, 2009

Riassunto

Too many start-ups don't make the grade - what makes a successful business take off?

Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.

Su questo libro

Recensione:

"Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one" (Publishers Weekly)

Descrizione del libro:

A street smart approach and business acumen are within any aspiring entrepreneur's reach - all you need is 'the knack'

Su questa edizione

• Editore: Random House Business
• Data di pubblicazione: 2009
• ISBN 10: 1847940331
• ISBN 13: 9781847940339
• Rilegatura: Copertina flessibile
• Numero di pagine: 288