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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Rilegato
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
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Recensione:
"The raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertson’s take on Lego’s success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world." (Richard Milne, Financial Times)
"A nuanced and readable case study." (David A. Price, Wall Street Journal)
Descrizione del libro:
"A nuanced and readable case study." (David A. Price, Wall Street Journal)
The story of LEGO's extraordinary rise, fall and rise again.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRandom House Business
- Data di pubblicazione2013
- ISBN 10 184794115X
- ISBN 13 9781847941152
- RilegaturaCopertina rigida
- Numero di pagine320
- Valutazione libreria
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Condizioni: buonoConnecting readers with great books... Scopri di più su questo articolo
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Random House Business
(2013)
ISBN 10: 184794115X
ISBN 13: 9781847941152
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Descrizione libro Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_338651656
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Random House Business
(2013)
ISBN 10: 184794115X
ISBN 13: 9781847941152
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005265048
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Random House Business
(2013)
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ISBN 13: 9781847941152
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ISBN 13: 9781847941152
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Random House Business
(2013)
ISBN 10: 184794115X
ISBN 13: 9781847941152
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Descrizione libro hardcover. Condizione: Acceptable. This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed. Codice articolo 4BQWN8000L84_ns
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Editore:
Random House Business
(2013)
ISBN 10: 184794115X
ISBN 13: 9781847941152
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Descrizione libro hardcover. Condizione: Good. Orders shipped daily from the UK. Professional seller. Codice articolo mon0000436259
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