Introducing Business Creativity: A Practical Guide - Brossura

Neill, Roger

Brossura

ISBN 10: 1848314000 ISBN 13: 9781848314009

Casa editrice: Icon Books Ltd, 2013

Riassunto

Learning how to think creatively and innovate is vital in today's market.

Introducing Business Creativity will help you diagnose where your business could achieve breakthrough innovation and what you can do to excel in this area by developing skills in receptivity, creativity, meeting management, and innovation leadership.

Su questo libro

Informazioni sugli autori

Roger Neill FRSA, FIoD, is Managing Partner and Co-Founder of Per Diem and was Founding Director of the Centre for Creativity, City University London. He was International Managing Partner for Synectics Corporation, a world leader in innovation and creativity. He writes, speaks and conducts masterclasses and workshops around the world.

Previously Roger worked in marketing communications. For ten years he was with the top international advertising agency, Saatchi & Saatchi and was appointed to the Board of Directors aged 27. He subsequently moved to Lintas (now Lowe) where he became Chairman in Australia/New Zealand and Regional Director for Asia/Pacific. He was Deputy Chairman of another top UK advertising agency WCRS Worldwide in London. Roger was World President of the International Advertising Association 1990-1992.

An expert on the innovators, artists, writers and musicians of the late nineteenth and early twentieth centuries, he helped Sam Wanamaker to re-build Shakespeare's Globe in London. He curated the exhibition Legends: The Art of Walter Barnett for the National Portrait Gallery in Australia. Roger was Founder of Sinfonia 21 and Chairman of Endymion Ensemble.

Jodie Newman runs her own creative consultation business, called Creative Consulting. She initially trained as the Royal College of Art as a furniture designer before entering the commercial world of marketing and procurement - it was here that she realised that innovative thinking was the difference that made the difference to businesses. She is now a highly experienced facilitator, trainer and speaker, who runs workshops and training for companies and individuals who was to improve their creative thinking and get more out of their working day.

Dettagli dell'edizione

• Editore: Icon Books Ltd
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 1848314000
• ISBN 13: 9781848314009
• Rilegatura: Copertina flessibile
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile