Mindless Eating - Brossura

Brian Wansink; Ph.D.

Brossura

ISBN 10: 184850117X ISBN 13: 9781848501171

Casa editrice: Hay House UK, 2009

Riassunto

"Brian Wansink is a rare combination - an innovative scientist with a sense of humour and a very creative approach to the science of eating. I urge you to read his remarkable book." - Mike Huckabee, US Senator "Brian Wansink is the Sherlock Holmes of food... We would each do well to be mindful of what he recommends." - Kelly D. Brownell Ph.D., Director of the Rudd Centre for Food Policy, Yale University Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision. By gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat. While detailing his simple and fascinating studies, Dr. Wansink explains: . how people don't eat calories, they eat volume . how we are manipulated by brand, appearance and parental habits more than price and our choices . what your favourite comfort food says about you With an insightful, incredible exploration into our habits, and what makes us eat the way we eat, Dr. Wansink demonstrates that it's not what we eat - it's how we eat it.

Su questo libro

Recensione:

The most fascinating book about weight I've read for ages. Perfect for intelligent dieters who want to make their own rules. --Brigid Moss, Health Editor, Red Magazine

Has radically changed how I think about food...more effective than any diet I've tried. --Olivia Falcon, Beauty Editor, Tatler Magzine

The new plan that promises a pain-free way to shift the pounds. --Daily Mail

Mindless Eating has become the biggest diet hit of the year. --Grazia Magazine

The new plan that promises a pain-free way to shift the pounds. --Daily Mail

L'autore:

Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject.

Su questa edizione

• Editore: Hay House UK
• Data di pubblicazione: 2009
• ISBN 10: 184850117X
• ISBN 13: 9781848501171
• Rilegatura: Copertina flessibile
• Numero di pagine: 228