Essentials of Strategic Management - Rilegato

Pitt, Martyn; Koufopoulos, Dimitrios

 
9781849201865: Essentials of Strategic Management
Rilegato
ISBN 10: 1849201862 ISBN 13: 9781849201865
Casa editrice: Sage Pubns Ltd, 2012

Sinossi

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford

Contenuti

The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-Activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Sage Pubns Ltd
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1849201862
ISBN 13 
9781849201865
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
451
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9781849201872: Essentials of Strategic Management

Edizione in evidenza

ISBN 10:  1849201870 ISBN 13:  9781849201872
Casa editrice: SAGE Publications Ltd, 2012
Brossura