Great or Poor: A Simple System to Deliver Excellent Customer Experiences - Brossura

Arnold, Guy Rory

Brossura

ISBN 10: 1852526939 ISBN 13: 9781852526931

Casa editrice: Management Books 2000 Ltd, 2011

Riassunto

Great or Poor is a powerful and proven system to deliver excellent customer experiences in any organisation. Based around four key principles, the book shows readers how to (1) establish a genuine customer-focused mission which is embraced throughout the organisation (2) identify and understand customers' REAL needs (3) get their teams always to go "the extra inch" and (4) establish a true measure of the results. The system has already been tried and tested in a number of organisations with great results. In the words of Guy Insull, founder and MD of The Champions Club, it is is "an amazingly simple yet powerful system"; Neil Robertson, CEO of The British Institute of Innkeeping, describes it as "a real breakthrough"; and author Richard Denny says it is "the best material on customer care that I have ever come across".

Su questa edizione

• Editore: Management Books 2000 Ltd
• Data di pubblicazione: 2011
• ISBN 10: 1852526939
• ISBN 13: 9781852526931
• Rilegatura: Copertina flessibile
• Numero di pagine: 200