Articoli correlati a Marketing Concepts for Libraries and Information Services
Sinossi
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
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Book by De Saez Eileen Elliott
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFacet Pub
- Data di pubblicazione2002
- ISBN 10 1856044262
- ISBN 13 9781856044264
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine224
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Marketing Concepts for Libraries and Information Services
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002376918
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Marketing Concepts for Libraries and Information Services
Editore:
Taylor & Francis Group, 2002
ISBN 10: 1856044262
ISBN 13: 9781856044264
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 2 Sub. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 11949177-6
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Foto dell'editore
Marketing Concepts for Libraries and Information Services
Editore:
Taylor & Francis Group, 2002
ISBN 10: 1856044262
ISBN 13: 9781856044264
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 2 Sub. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 11949177-6
Quantità: 2 disponibili
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Marketing Concepts for Libraries and Information Services
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Codice articolo 9945428
Quantità: 1 disponibili
Foto dell'editore
Marketing Concepts for Libraries and Information Services
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781856044264. Codice articolo 9930674
Quantità: 1 disponibili