Hospitality Business Development [Lingua Inglese] - Brossura

Hassanien, Ahmed

Brossura

ISBN 10: 1856176096 ISBN 13: 9781856176095

Casa editrice: Routledge, 2010

Riassunto

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:   . Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. . Explains how differentiation and  innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function . Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses,  licensed retail, catering, international  restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development

Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.

 

* The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes
* Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development
* Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight

Su questo libro

Contenuti:

Preface Acknowledgements About the Authors

PART I: PRODUCT DEVELOPMENT / ENVIRONMENT

Chapter 1: Why Product Development? Chapter 2: Hospitality Products

PART II: HOSPITALITY CONSUMER AND PRODUCT RELATIONSHIP

Chapter 3: Hospitality product and customer PART III: PRODUCT PLANNING AND MANAGEMENT

Chapter 4: Product Planning and Funding Chapter 5: Product Success and Failure

PART IV: PRODUCT DEVELOPMENT ROUTES AND PROCESS

Chapter 6: Competitive advantage Through Product Chapter 7: Product Development and growth Chapter 8: New Product development/Innovation Chapter 9: Renovation as A product Development Tool

PART V: CONCLUDING REMARKS

Chapter 10: Conclusions and Further Thoughts

Product Description:

Rare Book

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2010
• ISBN 10: 1856176096
• ISBN 13: 9781856176095
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 312