International Corporate Identity 1: v. 1 - Brossura

9781856690676: International Corporate Identity 1: v. 1

Brossura

ISBN 10: 1856690679 ISBN 13: 9781856690676

Casa editrice: Trafalgar Square, 1995

If a decade ago corporate identity was thought of only in terms of signage, letterheads and liveries, the examples in this book, collected from around the world, reveal its new place at the centre of corporate culture. The range of organizations that call on corporate identity specialists for help in a changing economic and social world has also extended over the years. Included in this survey are international identities for police forces (Studio Dunbar's work for the Dutch police), utility companies (Telefonica, Spain, by CIAC), hospitals (Halpin Grey Vermeir's identity for the Royal Hospital), museums (Ruedi Baur's Muse d'Art Contemporain in Geneva), railways (Eurostar, by Design Strategy), sports (Sydney 2000 by Minale Tattersfield), radio stations (Japan's FM802 by K2) and charities (The Team's new imagery for Mencap).

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