ONLINE BRANDING (Pb) (last copies) - Brossura

Keith, Drew

Brossura

ISBN 10: 1856692949 ISBN 13: 9781856692946

Casa editrice: Laurence King Publishing, 2002

Riassunto

The web is the newest weapon in the corporate world's assault on the consumer. It has the potential to deliver a company's identity in seconds and, as a result, affords businesses a whole new way of gaining customers - or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi's, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Part of the New Cre@teOnline Series that focuses on subjects of interest to today's web designers, combining inspirational visuals with information and advice from top designers and programmers around the world.

Su questa edizione

• Editore: Laurence King Publishing
• Data di pubblicazione: 2002
• ISBN 10: 1856692949
• ISBN 13: 9781856692946
• Rilegatura: Copertina flessibile
• Numero di pagine: 152