The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.
This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Martin Raymond, co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Condé Nast. He is a regular media commentator on trends and business.
Book by Martin Raymond
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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