Advertising for People Who Don't Like Advertising - Rilegato

Kesselskramer

Rilegato

ISBN 10: 1856698254 ISBN 13: 9781856698252

Casa editrice: Laurence King Pub, 2012

Riassunto

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

Su questo libro

L'autore:

KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.

Product Description:

Unusual book

Su questa edizione

• Editore: Laurence King Pub
• Data di pubblicazione: 2012
• ISBN 10: 1856698254
• ISBN 13: 9781856698252
• Rilegatura: Copertina rigida
• Numero di pagine: 239