When Cultures Collide: Managing Successfully Across Cultures : A Major New Edition of the Global Guide - Brossura

Lewis, Richard D.

Brossura

ISBN 10: 1857880870 ISBN 13: 9781857880878

Casa editrice: Nicholas Brealey Pub, 2000

Riassunto

Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.
A greater understanding of what makes other people tick will enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.

Su questo libro

L'autore:

Richard D. Lewis is chairman of Richard Lewis Communications, an international institute of crosscultural and language training.

Product Description:

Book by Lewis Richard D

Su questa edizione

• Editore: Nicholas Brealey Pub
• Data di pubblicazione: 2000
• ISBN 10: 1857880870
• ISBN 13: 9781857880878
• Rilegatura: Copertina flessibile
• Numero di pagine: 462