The Economics of Marketing - Rilegato

Rilegato

ISBN 10: 1858987954 ISBN 13: 9781858987958

Casa editrice: Edward Elgar Pub, 1998

Riassunto

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

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Su questa edizione

• Editore: Edward Elgar Pub
• Data di pubblicazione: 1998
• ISBN 10: 1858987954
• ISBN 13: 9781858987958
• Rilegatura: Copertina rigida
• Numero di pagine: 735
• Redattore: Carter Martin, Casson Mark, Suneja Vivek