Public Relations: An Introduction - Brossura

Harrison, Shirley

Brossura

ISBN 10: 1861523971 ISBN 13: 9781861523976

Casa editrice: Cengage Learning Emea, 1995

Riassunto

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

Su questa edizione

• Editore: Cengage Learning Emea
• Data di pubblicazione: 1995
• ISBN 10: 1861523971
• ISBN 13: 9781861523976
• Rilegatura: Copertina flessibile
• Numero edizione: 2