International E-Business Marketing - Brossura

Fletcher, Richard; Bell, Jim; McNaughton, Rod

Brossura

ISBN 10: 1861529457 ISBN 13: 9781861529459

Casa editrice: Cengage Learning Business Pr, 2004

Riassunto

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm?s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market. Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm?s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Su questo libro

Product Description:

Book by Fletcher Richard Bell Jim McNaughton Rob B

Su questa edizione

• Editore: Cengage Learning Business Pr
• Data di pubblicazione: 2004
• ISBN 10: 1861529457
• ISBN 13: 9781861529459
• Rilegatura: Copertina flessibile
• Numero di pagine: 309