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Spese di spedizione:
EUR 7,58
Da: Regno Unito a: U.S.A.
Descrizione libro Condizione: New. pp. 192. Codice articolo 6291320
Descrizione libro Condizione: New. Codice articolo 1495933-n
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo HU-9781861976055
Descrizione libro Paperback. Condizione: new. Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. 'The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.' - Independent Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781861976055
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781861976055
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk1861976054xvz189zvxnew
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781861976055-GDR
Descrizione libro Paperback. Condizione: Brand New. 192 pages. 7.76x5.04x0.47 inches. In Stock. Codice articolo __1861976054
Descrizione libro Condizione: New. In. Codice articolo ria9781861976055_new
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Codice articolo B9781861976055