Ries, A: 22 Immutable Laws Of Marketing - Brossura

Ries, Al; Trout, Jack

Brossura

ISBN 10: 1861976100 ISBN 13: 9781861976109

Casa editrice: Profile Books Ltd, 1994

Riassunto

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Su questo libro

L'autore:

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.

Product Description:

Titolo: The 22 Immutable Laws of Marketing
Autore/i: Jack Trout et Al Ries
Editore: Profile Business
Anno di pubblicazione: 1994
Stato: Seconda mano - Buone condizioni
ISBN : 9781861976109
Commento: Libro proveniente da biblioteca.. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..

Ammareal versa il 15% del prezzo a organizzazioni benefiche.

Su questa edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 1994
• ISBN 10: 1861976100
• ISBN 13: 9781861976109
• Rilegatura: Copertina flessibile
• Numero di pagine: 160