Building a Better Business: The Key to Future Marketing, Management and Motivation - Brossura

Dixon, Patrick

Brossura

ISBN 10: 1861977530 ISBN 13: 9781861977533

Casa editrice: Profile Books Ltd, 2005

Riassunto

Starting from the premise that people's attitudes to business have changed—both the role businesses should play in the world and how individuals can achieve a better work-life balance—this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organize, better ways to make things happen, better teams, and better targets, goals, and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself.

Su questo libro

Informazioni sull?autore

Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He advises many global companies and is a regular commentator on TV and radio. A Fellow of the London Business School, a Visiting Professor at the European School of Management and Technology, and author of 12 books, including Building a Better

Dettagli dell'edizione

• Editore: Profile Books Ltd
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 1861977530
• ISBN 13: 9781861977533
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile