Emotional Branding: The New Paradigm for Connecting Brands to People - Rilegato

Gobe, Marc

Rilegato

ISBN 10: 1874111502 ISBN 13: 9781874111504

Casa editrice: Windsor Books International, 2001

Riassunto

An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how all five senses can be used as marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customise brand presence to different consumer groups, use brand strategies in packaging and displays, and facilitate interactive access to products via the Internet.

Su questa edizione

• Editore: Windsor Books International
• Data di pubblicazione: 2001
• ISBN 10: 1874111502
• ISBN 13: 9781874111504
• Rilegatura: Copertina rigida
• Numero di pagine: 256