The Copy Workshop Workbook - Brossura

Bendinger, Bruce

Brossura

ISBN 10: 1887229396 ISBN 13: 9781887229395

Casa editrice: Routledge, 2009

Riassunto

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

Su questo libro

Contenuti:

Introduction 1: History Advertising Ages 2: Current Events 3: Biology: Two Brains Are Better Than One 4: Psychology: How to have an idea 5: Philosophy : Zen Copywriting 6: Art Director Appreciation 7: How to Copywrite 8: Discovering The Objective 9: Strategy 10: How To Write A Strategy 11: Selling Ideas 12: Sales Power 13: How To Write With Style 14: Typing & Typography 15: Print Principles 16: Sound Advice For Radio 17: HA! A Quick Course In Comedy 18: Promothink 19: Good PR 20: The Direct Approach 21: Tune In To TV 22: Types of T V 23: TV Production 24 : Tell The truth 25: Problems & Common Cents 26: Building Your Book 27: Team Creativity 28: Campaigns 29: Next Steps 30: Words Glossary Index

Product Description:

Book by Bruce Bendinger

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2009
• ISBN 10: 1887229396
• ISBN 13: 9781887229395
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 480