Marketing on a Beermat - Brossura

West, Chris

Brossura

ISBN 10: 190521104X ISBN 13: 9781905211043

Casa editrice: Random House Business, 2008

Riassunto

Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Marketing on a Beermat, written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media.

Unlike most marketing books, Marketing on a Beermat is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.

Su questo libro

Descrizione del libro:

The new book from the author of the bestselling The Beermat Entrepreneur and Sales on a Beermat

L'autore:

Chris West worked in marketing and PR with the mk Group in Norwich, specializing in new and smaller businesses. He has founded, co-founded and run several enterprises in the business services sector.

Chris is also a professional writer of many years standing. He has written fiction and books on business, personal development, writing good English and travel.He is co-author of The Beermat Entrepreneur and of the other Beermat guides.

Su questa edizione

• Editore: Random House Business
• Data di pubblicazione: 2008
• ISBN 10: 190521104X
• ISBN 13: 9781905211043
• Rilegatura: Copertina flessibile
• Numero di pagine: 224