Recensione:
"If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008." --Francis Ingham, Director General & Managing Director, Public Relations Consultants Association
"The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client - this is the book for you." --Elisabeth Lewis-Jones, President the Chartered Institute of Public Relations
"Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer" --Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants APPC
L'autore:
Lionel Zetter founded his own company, Parliamentary Monitoring Services Ltd, in 1984, before selling it to Dods Parliamentary Communications Ltd in 2006. In 2007, he became Dods' non-executive Deputy Chairman. He is a member of the National Union of Journalists, and a member (and former Chairman) of the Government Affairs Group. He is also a Fellow of the Chartered Institute of Public Relations (and its President in 2007) and a Fellow of the Royal Society of Arts. The author has been involved in every election campaign (general, local, European and GLA) since 1979. He has also helped out in many of the by-elections since that date. He has been an Association Chairman, and a general election agent. He has also stood for the GLA and the Westminster Parliament.
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